Affiliate program: What is it and how to use it?

We know it's hard to sell in the first few days or months of an online shop's life, but joining an affiliate program or creating your own network may be exactly what you need to get started. Well, this article will explain everything you need to know about this essential element of driving sales. Are you ready to learn a little more about affiliate programs and how to make money online with them?

What is an affiliate program?

An affiliate program is what happens when an entrepreneur or e-commerce retailer partners with someone already established in their niche, asking them to promote their products to their audience. In return, the affiliate receives a percentage of the revenue for each sale they generate. A detailed explanation of food affiliate programmes can be found here. The affiliate program can therefore be an excellent channel for beginning entrepreneurs, as it is one of the only marketing channels where you can market the products for sale and get a full return on investment. Many of you have become frustrated at some point with more traditional paid marketing strategies: you invest in Facebook ads, YouTube ads, and other social ads to get people to our sites, but you don't always get enough sales to cover the expenses. With the affiliate program, however, it's different and you can be sure that all your income will be converted into profits, because the basis of the program is commissions, not large investments.

How to use the affiliate program

The next step is to learn how to implement and create your own affiliate program. We will also show you how to partner with the right affiliates and how to set the commission to be paid. There are two ways to implement an affiliate programme: join an affiliate "network" or create your own tracking system. Affiliate networks, considered by many to be the best affiliate programmes, are marketplaces where e-commerce entrepreneurs can find affiliates willing to promote their products.